Testimonials

5 Stars – The Ultimate Denim Care Solution! 

As a denim specialist with over 20 years in fashion, I’ve tried every detergent claiming to preserve indigo—but this one truly delivers. It cleans deeply without stripping color, keeping my raw and vintage denim looking vibrant wash after wash. No fading, no harsh chemicals, just perfectly maintained jeans A must-have for any denim enthusiast who values longevity and cleanliness. Finally, a detergent that gets it right!

— Charlie, Dallas, TX

A Denim Expert’s Go-To for Flawless Care

In my two decades working with premium denim—from selvage to vintage washes—I’ve never found a detergent that balances cleaning power and color preservation like this one. It’s the secret behind my clients’ jeans looking crisp yet never over-faded. Unlike harsh detergents that dull indigo, this formula lifts dirt while respecting the fabric’s integrity. Whether you’re breaking in raw denim or maintaining distressed finishes, it’s the only product I trust. If you love your jeans, this is non-negotiable

— Denim Specialist & Fashion Consultant, New York, NY

Jeans do NOT Fade!

I've used this a handful of times and really love it. I tested it on some new clothing and it has not faded. I really think you have something great here!

— Steve, Los Angeles, CA